Which of the following best fits the return on investment measure?
a. Takes the gross revenue estimated minus the cost of the social media advertising program divided by the cost of the program.
b. Employs statistical analysis to determine how sales trends shifted according to the timing of the social media marketing.
c. Calculates the change in the probability of purchase based on the exposure.
d. Calculates the difference between the cost to purchase a display ad on a site and the cost of the social media advertising program divided by the cost of the program.
e. Assigns a financial value to the resources we use to execute a strategy, measure financial outcomes, and calculate the ratio between inputs and outcomes.
E. Assigns a financial value to the resources we use to execute a strategy, measure financial outcomes, and calculate the ratio between inputs and outcomes.
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Eli Heckscher and Bertil Ohlin are associated with the theory of comparative advantage that stresses differences in
a. income levels among countries. b. tastes and preferences among countries. c. resource endowments among countries. d. labor productivities among countries.
"Being all you can be" is what Abraham Maslow would likely describe as fulfilling the ________ need
A) self-actualization B) self-esteem C) safety D) physiological
Psychographic data is standardized, objective, and easier to interpret than demographic information
Indicate whether the statement is true or false
Jessica, a university student, accepts everything Prof. Hendricks has to say solely because he is the professor. It can be inferred that Jessica has
A. high self-esteem. B. internal locus of control. C. low self-efficacy. D. a highly authoritarian personality. E. a high risk propensity.