A false-advertising claim under section 43(a) of the Lanham Act rests on four elements. Which of the following is not one of them?
a. A false representation of fact made by an advertiser about a product
b. A representation that deceives, or has a tendency to deceive, a substantial segment of the audience
c. A representation that is likely to influence purchasing decisions.
d. A plaintiff who is a consumer and who was financially injured by the representation.
d
You might also like to view...
Identify the melodramatic movie that used wooden planks as sight lines to keep actors in frame
a. Max Takes Quinine b. The Count of Monte Cristo c. The Great Train Robbery d. Queen Elizabeth
Our self-concept is
a. how others see us. b. how we imagine ourselves to be. c. what we perceive ourselves to be. d. what we perceive others to be.
What is marketing public relations?
What will be an ideal response?
ROI stands for ________
A) rate of interest B) real or imagined C) return on investment D) relationship ordinal indexing E) relevance of information