Which of the following statements about the product life cycle (PLC) is true?
A. The PLC concept encourages marketing managers to think reactively.
B. Marketers do not yet understand the relationship between the adopter categories and the stages of the PLC.
C. There are as many new buyers in the maturity stage of the PLC as in the growth stage.
D. The PLC is especially useful as a predicting tool.
E. Just as there are five adopter categories, there are five PLC stages.
Answer: D
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The management of Lawnshark Lawnmowers has calculated the following variances:
What is the total variable overhead variance of the company?
A) $2500 F
B) $12,500 F
C) $8500 F
D) $4000
When listing educational information on your résumé, ________
A) always include it near the bottom of the résumé B) list only schools from which you have received (or will receive) a degree C) if you have several stops and starts in pursuit of a single degree, list all the institutions along the way D) if you are a transfer student, be sure to list the school where you earned credits but did not graduate E) never include your grade point average
Firms that are temporarily short of cash and unable to borrow from usual sources can convert accounts receivable into cash by
a. assigning accounts receivable and forwarding amounts collected to the lending institution. b. pledging its accounts receivable to the lending agency as collateral for a loan. c. factoring the accounts receivable to a bank or financing company to obtain cash. d. all of the above. e. none of the above.
In preparing a company's statement of cash flows using the indirect method, the following information is available: Net income$52,000 Accounts payable decreased by 18,000 Accounts receivable increased by 25,000 Inventories increased by 5,000 Cash dividends paid 14,000 Depreciation expense 20,000 Net cash provided by operating activities was:
A. $120,000. B. $110,000. C. $71,000. D. $24,000. E. $70,000.