Becky wants to buy a new cell phone. She asks her tech-savvy friends to recommend a good phone that is light in weight and easy to use. In this scenario, Becky is obtaining information using a(n) _____ information source
a. unbiased
b. internal
c. nonmarketing-controlled
d. marketing-controlled
ANSWER: c
Becky is obtaining information using a nonmarketing-controlled information source. A nonmarketing-controlled source is a product information source that is not associated with marketers promoting a product. One example of this type of source is personal sources, such as family and friends. Becky is making use of personal sources by asking her friends to recommend a phone to buy.
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