In the context of consumer product categories, both producers and retailers are apt to promote _____ but to a highly targeted audience.
A. installations
B. convenience products
C. accessory equipment
D. specialty products
Answer: D
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Which of the following is discussed in your text with respect to data collection methods and cultural norms?
A) In Scandinavia, residents are uncomfortable allowing strangers in their homes. B) In India, less than 10% of the residents have a telephone, and online access is very low; therefore door-to-door interviewing is used often. C) In South America, door-to-door interviewing is used often. D) In Canada, where incentives are typically not offered to prospective respondents, there is heavy use of telephone surveys, but online research continues to grow. E) In China, face-to-face interviews embody respect and are preferred.
Brice works in sales, but none of the sales reps in his office are allowed to have laptops. Brice knows that if he could get his hands on a laptop he could sell more than anyone in the office. He secretly figures out a way to sneak a laptop in his office and immediately his sales start to soar. This action by Brice is a direct example of which OB concept?
a. Cognitive dissonance b. Politics c. Commitment d. Ethic reciprocity
A(n) _____ contains the logical structure for the information contained within a database.
Fill in the blank(s) with the appropriate word(s).
Brian makes a material misrepresentation of fact regarding his horse to Rosalind while out riding one day. Later that day, Rosalind makes an offer to buy the horse which Brian accepts, without correcting his earlier misrepresentation of fact. In this case:
a. Brian may avoid the contract. b. Rosalind may avoid the contract. c. either or both Brian or Rosalind may avoid the contract. d. neither Brian nor Rosalind may avoid the contract.