Psychologists point out that an individual's needs may be hierarchical; that is, once one set of needs is met, people seek to satisfy the next set of needs in the hierarchy. Name each of the five levels in the hierarchy in order and give an example of each.
What will be an ideal response?
Physiological needs, the lowest level in the hierarchy of needs, are basic to survival and must be satisfied first, such as food, water, shelter, and oxygen. Safety needs, the next level, involve self-preservation, physical and financial well-being - freedom from harm and financial security. Smoke detectors and security systems are examples. Social needs, the next higher level of needs, are concerned with love, friendship, and belonging. Dating services and fragrance companies try to arouse these needs. Personal needs, the next level, include the need for status, prestige, achievement, and self-respect. The American Express Centurion Card and Brooks Brothers Clothiers are companies that appeal to these needs. The highest level in the hierarchy of needs concerns self-actualization needs, which involve personal fulfillment. The U.S. Army uses the appeal "Be all that you can be" to target those who have self-actualization needs. See Figure 4-5 in the textbook.
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Investment decisions are being increasingly influenced by ______.
a. long-term stock growth or decline b. employee turnover rate c. profit margins d. nonfinancial disclosures
Marco Manufacturing contracted to sell Kurtz Industries 3,000 iron clasps. The contract specified: F.O.B. Kurtz Industries. Upon arrival and inspection, the goods were rejected by Kurtz Industries because they did not conform to the contract
specifications. In transit back to Marco Manufacturing, the common carrier's truck overturned and completely destroyed the clasps. Which statement is correct? a. Marco may sue Kurtz for the contract price, as risk of loss transferred to Kurtz at the F.O.B. point. b. Kurtz will not be liable for the purchase price. The risk of loss had not yet transferred since the goods were nonconforming. c. The loss will be split between the parties upon a 50/50 basis. d. The loss will be assigned to the party who could best bear the loss.
When negotiating, it is important to remember that for every position, there are usually several alternatives that can satisfy it
Indicate whether the statement is true or false
A business segment is a part of a company that is separated by its (1) ________ or (2) ________.
What will be an ideal response?