Many companies use ethnically specific themes in their mainstream marketing strategy because marketers have realized that insights gleaned from ethnic consumers can influence their broader markets
This type of marketing is known as ________ marketing.
A) cross-cultural
B) buzz
C) social network
D) word-of-mouth
E) life-style
A
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Which of the following is an exception that would force going-rate prices to deviate from unit
costs? A) sudden spikes in prices due to perceived future cost increases B) shifts in the perception of product category, such as a product previously considered a luxury item becoming a commodity C) presence of a few major players in the industry D) long periods of stable economic conditions that bring about economic prosperity
In the cost method of accounting, gross profits can be computed monthly if a physical inventory is conducted on a quarterly basis
Indicate whether the statement is true or false
The Cost of Goods Sold account is credited to write down the inventory as per the lower-of-cost-or-market rule
Indicate whether the statement is true or false
?Which of the following is true about the dividend relevance theory?
A. ?If investors prefer capital gain on their investment, then the tax effect of dividend receipts does not have any effect on the price of stocks. B. ?If investors prefer current income on their investment, then the tax effect of dividend receipts does not have any effect on the price of stocks. C. ?If investors prefer current income on their investment, the required return on equity should decrease as the dividend payout is increased. D. ?If investors prefer capital gain on their investment, free cash flows to equity should decrease. E. ?If investors prefer both capital gain and current income, the net income of the firm should decrease.