Which of the following qualities describes new media?
a. many speaking to many
b. one-way communication
c. one speaking to many
d. centralized information production
a. many speaking to many
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Which of the following marketing orientations was prevalent during the years of the Great Depression?
A) product B) social responsibility C) consumer D) sales E) relationship
Which of the following factors would most likely be present if a company increases its dividend
payout ratio significantly? A) A quick ratio that is significantly below the industry average B) A high debt/equity ratio (i.e., use of a large amount of financial leverage) C) Current shareholders cannot participate in a new offering and desire to maintain ownership control. D) The variability of expected future earnings decreases.
Johnathan works in a large warehouse located near a freeway. He is tasked with receiving shipments of toys that are delivered via trucks from the manufacturers. He logs them in for the business and then directs them into the warehouse where they are either stored in their original shipping containers, or opened and broken into smaller quantities which are then repackaged with other toys and sent out to stores that have ordered them. The retailer opens the shipment from Johnathan's company, inspects them, pays for them, then enters them into the store's inventory and sells them to customers. Johnathan enjoys his job because he has the opportunity to work with individuals from a variety of toy manufacturers. What distribution channel is he a part of?
A. Producer to retailer to consumer B. Producer to wholesaler to retailer to consumer C. Producer to agent to wholesaler to retailer to consumer D. Producer to agent middleman to organizational buyer
The ACE adjustment can be positive or negative
a. True b. False Indicate whether the statement is true or false