How can a company turn an unhappy customer in to a brand advocate?
A) By responding on social media tools
B) By granting the claim or request
C) By explaining how the customer was at fault
D) By resolving issues quickly
E) By allowing the customer to post feedback on social media outlets such as Yelp
Answer: D
Explanation: D) Research also indicates that "customers with issues that are resolved quickly can often turn into loyal customers and even brand advocates." To achieve a positive result, craft a response that shows understanding for the customer's complaint, apologizes when appropriate, and identifies a solution.
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