Which of the following involves decisions about which items to include as part of a product offering, and in which quantities to offer them?
A) labeling
B) licensing
C) branding
D) trademarks
E) packaging
Answer: E
Explanation: Most tangible products need some form of packaging to protect them from damage or tampering, but packaging can also play an important role in a product's marketing strategy. Packaging can also involve decisions about which items to include as the product offering and in what quantities.
You might also like to view...
Nonfinancial measures of quality include vendor performance
Indicate whether the statement is true or false
Providing employees with overtime opportunities is especially beneficial when the increased need for human resources is short term.
Answer the following statement true (T) or false (F)
Groupon offers online coupons for bargains at local shops and restaurants. Which of the following is a reason that rivals are limiting its growth?
A. Not many firms possess the same capability. B. There are few equivalent capabilities. C. Its core capability is easily imitated. D. Its core capability is not easily imitated.
Brand insistence is the strongest degree of brand loyalty but the least common type of brand loyalty.
Answer the following statement true (T) or false (F)