The purpose of market segmentation is to:
A. reduce the market down to a specific size that the firm can handle
B. divide the market into equal size and profit regions for sales territories
C. group a large number of markets together enabling a company to serve them simultaneously
D. develop a generalized definition of the market as a whole
E. enable the marketer to tailor marketing mixes to meet the needs of one or more specific groups
Answer: E
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Answer the following statement true (T) or false (F)
The National Egg Association has been promoting the benefits of eggs for many years. It aims to educate customers about the nutritional values of eggs through ads which are aired in several states. It is making use ofÂ
A. selective-demand advertising. B. professional advertising. C. primary-demand advertising. D. direct-response advertising. E. trade advertising.
Why does the IRS allow larger depreciation amounts in the early years of an asset's life?
A. The calculations are more complicated, so it provides more jobs for accountants and thus stimulates the economy. B. The government wants to encourage companies to invest in assets to promote economic renewal and growth. C. So that most income taxes are paid by average taxpayers, rather than by big corporations. D. The calculations are easier if you allow more depreciation in the early years of an asset's life.
Besides the fact that ERP systems are integrated information systems and lead to more efficient business processes, there are other benefits. Outline them