Which of the following can help companies make strategic planning effective?

a. Refraining from involving top management in the strategic planning process
b. Making strategic an ongoing process rather than an annual exercise
c. Eliminating managerial intuitions
d. Avoiding cross-functional teams


ANSWER: a

Strategic planning should not be an annual exercise in which, managers go through the motions and forget about strategic planning until the next year. It should be an ongoing process because the environment is continually changing and the firm's resources and capabilities are continually evolving.

Business

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