The first broadcast research in the United States was initiated by:
a. Advertisers who wanted to find out how many people heard theircommercials and how effective those commercials were
b. Broadcasters who wanted to learn how to attract bigger audiences
c. Politicians who wanted to learn how to use radio to campaign more effectively
d. Scholars who were worried about the effects of radio on young listeners
a
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In Walter Fisher's Narrative Theory, story probability refers to the apparent truthfulness of a story, whether it rings true with the stories audience members know to be true in their lives
Indicate whether the statement is true or false
What are the three steps of an argument?
What will be an ideal response?
Research by Lillian Rubin concerning cross-sex friendships found each of the following
EXCEPT: A) Women reported a higher level of intimacy and friendship than their male counterparts. B) Men seemed to gain more from their friendships with women than women did from men. C) Men valued their friendships with women for providing more nurturance and intimacy than their male friendships. D) Women did not feel their male friendships were as intimate or rewarding as their female friendships.
What is the term used to describe controlling multiple signals simultaneously?
A. combining B. blending C. mixing D. both A & B E. none of these