Franchising offers all the following benefits for franchisers except
A. franchise agreements require a certain standard of behavior from franchisees, which helps protect the franchise name.
B. franchisers can retain control of their name while increasing global penetration of their products.
C. the franchisee's revenue stream is fairly consistent because franchisers pay fixed fees and royalties.
D. the franchiser's revenue stream is fairly consistent because franchisees pay fixed fees and royalties.
E. franchisers do not have to put up a large capital investment.
Answer: C
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