This approach focuses more on nature. Our traits and temperaments, which are genetic, influence our communication.

A. standpoint approach
B. communibiological approach
C. role congruity theory
D. emotional intelligence


B. communibiological approach

Communication & Mass Media

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The acronym CPM, standing for "customers per medium," is an index for comparing the effectiveness of ads appearing in different media

Indicate whether this statement is true or false.

Communication & Mass Media

The World Wide Web became the standard for posting documents on the Internet because its creator did which of the following?

A. created something that was better than any of the alternatives B. had support from both Microsoft and Apple C. gave it away for free D. came up with a unique idea

Communication & Mass Media

Most training corporations that produce commercial material for use in training seminars will not require you to purchase their materials for each trainee in your training group

Indicate whether the statement is true or false.

Communication & Mass Media

According to Scott Foundas, District 9 is a commentary on ______________________

A) racism B) consumer culture C) media saturation D) the U.S. presence in the Middle East

Communication & Mass Media