a key success factor in e-marketing is achieving customer satisfaction through the electronic channel, which raises issues such as: is the site easy to use, does it perform adequately, what is the standard of associated customer service and how are physical products dispatched.
What will be an ideal response?
Satisfying
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Which of the following is true about the intellectual property aspects of social media?
A. Company employees who conceal their affiliation online and tout their company's products cannot be held liable for unfair and deceptive advertising. B. Federal Trade Commission guidelines require that people endorsing a product or service must disclose their affiliation with the producer or service provider. C. Federal Trade Commission prohibits companies from engaging in widespread monitoring of social media content to head off budding complaints or criticisms. D. The Communications Decency Act penalizes online service providers for the information that originated with third persons.
_____ is the science of making machines imitate human thinking and behavior.
Fill in the blank(s) with the appropriate word(s).
External failure costs are the costs incurred after the product is shipped or the service is delivered to the customer
Indicate whether the statement is true or false
Theodore, as treasurer of Komand Corporation, had the duty to invest corporate earnings as he deemed best for the company. When Komand Corporation went public, the new board decided that a committee of the officers would make such investment decisions. If Theodore thereafter unilaterally contracted to purchase investment securities with corporate earnings as he had done many times before, such
contract would be valid: a. since Theodore would have express authority. b. since Theodore had implied authority. c. under apparent authority if the seller knew of Theodore's past transactions. d. because of ratification if the board did not know of his actions.