A chargeback is a form of _____
a. manufacturer-based channel power
b. retailer-based channel power
c. channel cooperation
d. promotional allowance
b
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According to Young & Rubicam's 4Cs, craftsmen and teachers are included in the psychographic segment called Transitionals
Indicate whether the statement is true or false
Tyler is writing a report that analyzes the GlobalCom, Inc, market share of cell phone subscriptions worldwide by region. He will probably organize his report A) chronologically by the date the cell phone subscriptions reached their maximums
B) around extensive secondary data to assure the reader that he conducted adequate research before he wrote the report. C) using a functional arrangement to show types of subscriptions globally. D) geographically with sections representing each region's market share.
Carey decided to incorporate her business under the name yStar Inc Before yStar was incorporated, Carey signed a contract in the name of yStar, Inc to have some office space remodeled. Which statement is correct?
A)?yStar is liable on the contract because the contract was signed in its name. B)?yStar becomes liable on the contract as soon as it is incorporated. C)?yStar is liable on the contract if the contractor knows that the corporation does not yet exist. D)?yStar will be liable on the contract only if the corporation adopts the contract.
Which of the following is a likely reason for a portfolio manager to sell a stock index future short?
A) He believes the market will rise. B) He wants to lock in current prices. C) He wants to reduce stock market risk. D) Both B and C are correct.