The following are reasons brand communities exist, except:

A) strong brand support
B) affirmation of the buying decision
C) social identity and bonding
D) swap stories


A

Business

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Relinquishing cultural heritage and adopting the beliefs and behaviors of the new culture is known as ______.

A. avoidance B. marginalization C. assimilation D. separation

Business

When both parties to a contract are minors, neither of them may disaffirm the contract.

Answer the following statement true (T) or false (F)

Business

In the life cycle of a business, a stable life cycle stage is most closely identified with ________

A) old age B) youth C) maturity D) infancy

Business

______ is the tendency to think that we are better than “they” are, that our way of doing things is superior to “theirs.”

A. Stereotype B. Ethnocentrism C. Moral reasoning D. Prejudice

Business