Rhoda describes her typical customer as female between the ages of 22 and 35 with at least two years of college and a household income above $50,000 annually. Rhoda is using _________ to describe her customers.
A. numeric variables
B. benefit variables
C. demographic variables
D. psychographic variables
Answer: C
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Which of the following statements is true of the geographic structure?
A) The geographic structure assigns operational responsibility for geographic areas of the world to the corporate headquarters. B) The most common appearance of this structure is in companies with closely related product lines that are sold in similar end-use markets around the world. C) The line managers of the regional centers are given responsibility for worldwide planning and control. D) Each area of the world–including the "home" or base market–is considered organizationally different and unique.
Financial statement analysis involves forms of comparison including:
A. Comparing key relationships within the same year. B. Comparing key items to industry averages. C. Comparing changes in the same item over a number of periods. D. All of these answers are correct.
To achieve exchanges with channel intermediaries, the nonprofit organization should:
a. determine the needs and wants of the final target audience consumer b. identify all potential target audiences c. determine the perceived costs and benefits to the intermediaries d. do a break-even cost benefit analysis e. determine the cost/benefit ratio for the final consumer
Techniques to emphasize important ideas include which of the following?
a. Repetition b. Passive voice c. Inductive order d. All of the above