Which of the following is an advantage of utilizing penetration pricing?

A. It helps a firm recover R&D costs quickly.
B. It puts the company in a more flexible pricing position.
C. It helps the company build market share quickly.
D. It decreases economies of scale, allowing for increased production costs per run.
E. It makes it easier for the firm to lower prices in the future.


Answer: C

Business

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Functional relationships are long-term market exchanges characterized by behavioral loyalty.

Answer the following statement true (T) or false (F)

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Well written proposals include a specific course of action for an organization and show the audience how this course of action makes sense, creating a stronger _____

A) probability of success B) understanding of how others have benefited from a similar experience C) justification for price D) ability to enforce the sales contract E) sense of integrity

Business

There ________ some men waiting for help, but the reason for their difficulties ________ unclear

A) is/seems B) is/seem C) are/seems D) are/seem

Business

The Boot Department at the Omaha Department Store is being considered for closure. The following information relates to boot activity:    Sales revenue$350,000 Variable costs:   Cost of goods sold 280,000 Sales commissions 30,000 Fixed operating costs 90,000 If 70% of the fixed operating costs are avoidable, should the Boot Department be closed?

A. No, Omaha would be worse off by $13,000. B. Yes, Omaha would be better off by $50,000. C. Yes, Omaha would be better off by $23,000. D. No, Omaha would be worse off by $40,000. E. None of the answers is correct.

Business