Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues
What should the company do to maximize the program's chances of being successful?
A) demonstrate that the products will benefit both customers and the society in the long term
B) emphasize benefits to the consumer rather than environmental benefits
C) focus on the efforts and costs incurred by the company to bring these "green" products to consumers
D) engage in "greenwashing" to highlight the environmental benefits of the product
E) explain the rules and regulations laid out by governmental agencies to protect the environment
A
You might also like to view...
Which statement is true regarding the difference between verbal and nonverbal communication?
a. Verbal communication is more intentional, while nonverbal communication is less intentional. b. Verbal communication conveys warmth, while nonverbal communication is more efficient. c. Verbal communication is used to convey clear, concise messages, while nonverbal behavior is used to communicate our feelings and impressions. d. Verbal communication is clearer, while nonverbal communication is more trusted.
If the effect of the credit portion of an adjusting entry is to increase the balance of a liability account, which of the following describes the effect of the debit portion of the entry?
A) increases the balance of a contra asset account B) increases the balance of an asset account C) decreases the balance of an owner's equity account D) increases the balance of an expense account
At the internal rate of return, the present value of net cash inflows will equal the ________
A) initial cost of the investment B) residual value C) average operating income D) profit from the project
A decision support system (DSS) is a computer program that makes it easy for a marketing manager to get and use information as he or she is making decisions.
Answer the following statement true (T) or false (F)