__________ describes the potential information-carrying capacity of a communication medium
a. Media augmentation approach
b. Media richness theory
c. Social presence theory
d. Social network theory
B
You might also like to view...
Answer the following statements true (T) or false (F)
1. The U.S. Supreme Court upheld a jury’s verdict in favor of Jerry Falwell against Hustler Magazine for libel in the Campari parody case. 2. Plaintiffs rarely win negligent infliction of emotional distress lawsuits against the media because the media rarely can know to whom in their audiences they would owe a duty. 3. A person can commit defamation on social media (e.g., Twitter or Facebook). 4. A newspaper can act as a third party to assert the First Amendment right of an anonymous commenter in an online libel case.
The major concept that a writer of broadcast news should keep in mind is
a. the news should always involved prominent people b. the news is written to be heard, not read silently c. hundreds of thousands of people are likely to hearany broadcast report d. the broadcast story should be as superficial as pos sible
In a speech about improved public safety, Stewart quickly tells his audience exactly what he wants them to do. What type of audience is best suited for this direct appeal?
A. the uninformed audience
B. the neutral or apathetic audience
C. the receptive audience
D. the unreceptive or hostile audience
Which of the following sampling techniques randomly samples information on what people are doing, thinking, and feeling at particular times randomly selected and indicated by providing individuals with beepers?
a. self-weighting sampling b. cluster experience sampling c. experience sampling method d. EPSEM sampling