Recall the Application about consumer choice between Coke and Pepsi to answer the following question(s).Recall the Application. Which of the following statements was proven to be true?

A. If a subject knew the brand that was being tasted, there was increased activity in the prefrontal cortex.
B. Brand association affected consumer preference.
C. When subjects knew which brand they were drinking, the majority preferred Coke.
D. All of these


Answer: D

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