Which of the following groups could promote a boycott:
a. consumers
b. union members c. retailers
d. wholesalers
e. all of the other specific choices are possible
e
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Which term below consist of the equipment, materials, training, information, staffing, and budgets the organization supplies to support the team’s goals?
A. tasks B. resources C. systems D. interdependence
Which type of advertising is used to build awareness and initial demand for a new product?
A) personal advertising B) persuasive advertising C) reminder advertising D) informative advertising E) comparative advertising
Since change initiatives so often fail, it is best for organizations to:
a. Avoid change projects whenever possible b. Wait until an issue becomes critical before enacting change c. Enact change, but use fewer resources d. Move forward boldly with the change project
Compare and contrast the turnaround and rejuvenation strategies of BMW, Swatch and the Labour Party. Are there general lessons that can be extracted?
What will be an ideal response?