According to the criterion of _____ a selected segment must be large enough to warrant developing and maintaining a special marketing mix. Serving the specific needs of this segment must be commercially viable, even if the number of potential customers is small.
A. causality
B. accountability
C. responsiveness
D. accessibility
E. substantiality
Answer: E
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a. is the standard against which we compare project performance, project cost, and project schedule b. shows how the project has actually progressed c. both A and B d. neither A nor B
In interpreting a statute, a court will consider: A) The legislative intent
B) The words chosen. C) The factual circumstances. D) The vote margin for passage. E)?a, b and c
Which of the following is considered an intangible asset?
A) a plot of land B) a downtown building C) oven equipment in a restaurant D) an office supply company delivery truck E) the copyright on a book
The percent-of-sales method is a commonly used method for estimating a firm's financing needs
Indicate whether this statement is true or false.