To reduce costs, a multi-national accounting firm laid off 5,000 employees from its Connecticut office. Then the firm outsourced those jobs to Calcutta, which generated a lot of negative publicity for the firm

To counter this negativity, the firm's PR team came up with a strategy that emphasized that the firm's deteriorating financial condition obligated them to lay off people in the US.
Which image restoration technique did the PR team adopt?
a) Defeasibility
b) Provocation
c) Minimization
d) Transcendence


a

Communication & Mass Media

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