To reduce costs, a multi-national accounting firm laid off 5,000 employees from its Connecticut office. Then the firm outsourced those jobs to Calcutta, which generated a lot of negative publicity for the firm
To counter this negativity, the firm's PR team came up with a strategy that emphasized that the firm's deteriorating financial condition obligated them to lay off people in the US.
Which image restoration technique did the PR team adopt?
a) Defeasibility
b) Provocation
c) Minimization
d) Transcendence
a
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Organizing and decision making are very different communication phenomena
Indicate whether this statement is true or false.
For purposes of simplicity, meanings can be classified into how many categories?
a) two b) three c) four d) five
Running into someone in a restaurant after an interview is complete is what Goffman calls a failed interview.
Answer the following statement true (T) or false (F)
Opinion leaders are important to the two-step flow model of media effects
Indicate whether this statement is true or false.