Psychologists have shown that lower energy bills result from giving people
a. warnings regarding their overuse of gas or electricity.
b. immediate feedback about their use of gas or electricity.
c. exposure to models who are energy-conscious.
d. verbal recognition for being energy-conscious.
B
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Most automobile ads on television convey very little objective information about the models shown; indeed, one automaker launched a series of television ads that contained no words at all
The design of these automobile advertisements is based on the advertisers' premise that cars are a. social identity products. b. utilitarian products. c. a near necessity in the United States. d. "disposable" consumer products.
Which is TRUE of Gestalt psychology?
a. It led researchers to think about how a person perceives the whole of a problem. b. The "whole" perspective makes it easier to accept their research at face value. c. The effectiveness of the reductionist approach inherent in Gestalt problem-solving research could not be relied upon to produce valuable insights. d. The definition of "goal" as the desired endpoint or solution of the problem-solving activity is problematic.
Which of the following strategies was used in Mary Cover Jones's experiment to eliminate the fear of rabbits in Peter, a two-year-old boy?
A) ?The rabbit was gradually moved closer to the boy. B) ?The presentation of the rabbit was paired with the supply of cookies. C) ?Both a and b are correct. D) ?Neither a nor b is correct.
Which of the following measurement techniques is NOT used to examine the working brain?
A. Magnetic resonance imaging (MRI) B. Electroencephalography (EEG) C. Electrocardiography (ECG) D. Positron emission tomography (PET)