An obligee who transfers a right is known as a(n) ________.
A. third-party contractor
B. subassignee
C. incidental beneficiary
D. assignor
Answer: D
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During a recession, the market demand curve, which is a function of marketing expenditure, ________
A) shifts upward B) becomes vertical C) remains unaffected D) shifts downward E) slopes downward
The legislative branch's primary check on both the judicial and executive branches is the power to:
a. veto executive or judicial decisions. b. confirm appointments to the courts and agencies. c. appoint judges and cabinet officials. d. None of these.
In deciding whether conduct is sufficiently outrageous to support an action for infringement of emotional distress, a court looks at the pattern of the conduct.
Answer the following statement true (T) or false (F)
The media planner's primary goal is to
A. reach everyone in the target market. B. spend as little as possible. C. achieve the appropriate message reach and frequency for the target audience while staying within budget. D. reach the largest number of people in the advertising target that the budget will allow. E. use as many media as possible.