John Devos wants to give a presentation to retailers on the new line of angular washing machines launched by his company. At what stage in the presentation should John include some tips for selling these washing machines to end users?
A. While discussing the FAB of the product.
B. While explaining the business proposition.
C. While presenting the marketing plan.
D. At the end of his presentation.
E. Before discussing the FAB of the product.
Answer: C
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Assess the attractiveness of the U.S. food service industry in 1994.
What will be an ideal response?