With advertising tracking research, after being shown a segment or stills of an ad, respondents are given a list of brands and asked to identify the correct brand that was in the ad, which measures:
A) memorability
B) aided brand awareness
C) unaided brand awareness
D) brand and ad recognition
B
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Basing-point pricing isa price tactic that offers all goods and services at the same price or perhaps two or three prices.
Answer the following statement true (T) or false (F)
Assume that the price level in Japan is 120, the price level in the U.S. is 145, and the price level in Mexico is 110. Also assume that the current nominal exchange rates are 115 yen per dollar and 4 pesos per dollar. Calculate the real exchange rates between each pair of countries.
What will be an ideal response?
Secondary service features are the features that the customer himself or herself adds to the service
Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1) When using the FIFO inventory costing method, ending merchandise inventory will be the highest, as compared to LIFO and weighted-average inventory costing methods, when costs are decreasing. 2) When using the LIFO inventory costing method, ending merchandise inventory will be the lowest, as compared to FIFO and weighted-average inventory costing methods, when costs are increasing. 3) When using the specific identification inventory costing method, ending inventory costs depend on which costs are assigned to the inventory sold. 4) Companies can choose between reporting ending Merchandise Inventory using specific identification, FIFO, LIFO, weighted-average, or lower-of-cost-or-market. 5) The lower-of-cost-or-market rule demonstrates accounting conservatism in action.