The rate at which someone visits a Web site to learn more because of an Internet ad is called:
a. the CPM Rate.
b. the “clickthrough rate.”
c. viral marketing.
d. the demographic rate.
ANSWER: b
Communication & Mass Media
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From a legal perspective, illegal communication behavior also is unethical, but that which is not specifically illegal is ethical
Indicate whether the statement is true or false
Communication & Mass Media
Which classroom seating arrangement is best for encouraging discussion between students and teachers?
a. traditional b. circular or horseshoe c. modular d. box e. rectangular
Communication & Mass Media
Roles are usually tied to only one particular person
Indicate whether the statement is true or false
Communication & Mass Media
Publics are:
a. open to information from all media b. searchers for messages that affect them personally c. seldom offended by messages that conflict with their values. d. homogeneous.
Communication & Mass Media