The elaboration likelihood model suggests that when we use the central route to process information, we base our decision primarily on appeals to pathos and ethos

Indicate whether the statement is true or false


False

Communication & Mass Media

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The “digital divide” refers to _______________

a) the way digital technologies process information in terms of 1’s and 0’s b) the gap between people who have access to digital technology and those who don’t c) the use of digital technology in a variety of media such as digital TV and DVD d) the difference in quality between analog and digital technology

Communication & Mass Media

Sometimes called non confrontation, the ________ style is a passive approach in which a participant expends no energy discussing or exploring options.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Between, human relations theory and human resources theory, this theory appeared first

A) Human resources theory B) Hawthorne theory C) Human relations theory D) Hierarchy theory

Communication & Mass Media

Evan was stricken with ________ early in life, and it has always inhibited his ability to communicate. He dreams of being a sportscaster one day, so he undergoes intensive speech therapy in the hope of improving the fluency of his speech.

A. transposition B. public speaking anxiety C. substitution D. stuttering

Communication & Mass Media