Lauren enjoys Campbell's soup. She likes the red can; it reminds her of home and makes her feel warm. Lauren's processing can be understood by both the ________ routes to persuasion
a. central and peripheral
b. peripheral and heuristic
c. central and systematic
d. heuristic and systematic
b
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Which is a factor in fueling the trend toward integrated communication approach in public relations?
A) continued growth of organizations B) larger budgets for organizational marketing and communication C) marketing of products/services generally unaffected by public and social policy issues D) advertising, because of high costs, isn't the silver bullet that it used to be E) merger mania in today's business world
An effective public speaker is NOT afraid to adjust his/her presentation when process analysis warrants it
A. True B. False
________ invest money received from a large number of investors in a diverse portfolio of stocks and bonds
A) Institutional investors B) Mutual fund managers C) Financial analysts D) Employee investors E) Stock market managers
What is the difference between disconfirming and confirming communication?
What will be an ideal response?