The stakeholder theory operates on:
A. a socialist premise that business has obligations to society at large.
B. the cooperation of all who have a vested interest in the success of the business.
C. a network of tensions-the competing internal and external demands that form the business context.
D. the assumption that hierarchical decisions and command and control are best.
Answer: C
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Which of the following is true of strategic planning in a firm?
A) It deals with maintaining the company's current business ventures. B) It focuses on the firm's internal environment rather than the external environment. C) It occurs at the business-unit, product, and market levels rather than at the corporate level. D) It deals with adapting the firm to take advantage of changing marketing opportunities. E) It involves preparing short-term investment objectives at the product level.
Sandy is opening a second hair and nail salon in the suburban area of Des Moines, Iowa. Sandy wants to advertise her new store without spending a great deal on purchasing media or producing an advertising campaign
However, she wants to reach a large segment of the population in and around Des Moines. To promote her grand opening, it would be best for Sandy to place advertisements in which of the following media vehicles? A) national newspapers B) local radio C) beauty magazines D) network television E) outdoor boards
Which of the following would NOT be used in an aging schedule of accounts receivable?
A) days outstanding B) customer C) percentage outstanding D) percentage of cash sales E) outstanding balance
When Coca-Cola uses the color red to create contrast from other ads, it is focusing on its brand identity and trying to overcome selective exposure.
Answer the following statement true (T) or false (F)