To save the audience time when reading and responding to a communication, the communication should be what?
A) Timely
B) Electronic
C) Efficient
D) Detailed
E) Written
Answer: C
Explanation: C) Messages that are designed to be efficient make the best use of the writer's time and the audience's time. All necessary detail should be included while unnecessary information should be excluded. No matter what kind of information you need to convey, your goal is to craft a message that is effective (it meets your audience's needs and gets your points across) and efficient (it makes the best use of your time and your audience's time).
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An audit is conducted:
A) after the planning period is over. B) before finalizing the marketing plan. C) after the marketing plan is completed. D) before preparing the marketing plan.
AT&T's business campaign not only helped to change public perceptions of the company, it also signaled to employees that AT&T was determined to be a leader in telecommunication services
Which principle of internal branding does this example portray? A) choosing the right moment to capture employees' attention and imagination B) furnishing energizing and informative internal communication C) bringing the brand alive for employees D) linking internal and external marketing E) understanding how brand communities work
In a just-in-time environment, managing the production process focuses on
a. total processing time per unit. b. allocating overhead more accurately. c. reducing inventories. d. units produced per direct labor hour.
A good competitor plays by its own rules at the expense of the industry as a whole
Indicate whether the statement is true or false