A product- or brand-management organization is characterized as a(n) ________ system
A) hub-and-spoke
B) waterfall
C) internal marketing
D) top-down
E) lateral
A
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How does Sterman’s model differ from Nadler and Tushman’s model?
a. Nadler and Tushman’s model considers more perspectives of the organization b. Nadler and Tushman focus on alignment; Sterman focuses on the consideration of a wide variety of variables at play c. Nadler and Tushman’s model considers dynamic forces; Sterman’s model encourages linear thinking d. Nadler and Tushman’s model relies on fit to drive decision making; Sterman’s model stresses causal thinking
Budgets that are periodically revised and have new periods added to replace those that have lapsed are called:
A. Capital expenditures budgets. B. Sales budgets. C. Rolling budgets. D. Cash budgets. E. Production budgets.
Shondra has been asked by her supervisor to write a guide for effective e-mailing for new employees. Which of the following is she likely to include?
A) Don't put anything in an e-mail message that you wouldn't post on your office door. B) Because e-mail is informal, you don't have to write messages using complete sentences. C) Use Reply All every time you respond to an e-mail message to ensure that everyone sees your reply. D) Once an e-mail message is deleted, it's gone forever.
Which of the following is an advantage of decentralization?
A) Managers' motivation and retention can be increased by empowering segment managers to make decisions. B) Certain costs of activities may be duplicated. C) Customer response time is generally decreased. D) Top management can concentrate on decisions that relate to day-to-day operations of segments.