Kay and Jenny's, a restaurant, has implemented a new system that identifies and gathers information about its regular customers. It rewards the regular customers by giving them gift coupons and cash prizes
This is most likely an example of a(n) _____ system.
a. organizational optimization
b. profit maximization
c. total quality management (TQM)
d. customer relationship management (CRM)
ANSWER: d
This is most likely an example of a customer relationship management (CRM) system. Customer relationship management is the ultimate goal of a new trend in marketing that focuses on understanding customers as individuals instead of as part of a group.
You might also like to view...
On January 1, 2016, a corporation had 10,380 shares of common stock outstanding, and on June 1, it reacquired 6,000 shares. Despite a net loss for the year of $180,000, the company declared and paid cash dividends of $24,000 and $28,000 on common and preferred stock, respectively. What was the earnings per share for 2016?
A) ($33.72) B) ($30.23) C) ($22.10) D) ($18.60)
Any difference between the fair market values of the securities and their cost is a realized gain or loss
Indicate whether the statement is true or false
A local day spa is considering investing in a machine that costs $60,000. The machine is expected to generate revenues of $25,000 per year for five years. The machine would be depreciated using the straight-line method with no half-year convention over its five year life and have no salvage value. The company considers the impact of income taxes in all of its capital investment decisions. The
company has a 35 percent income tax rate and desires an after-tax rate of return of 14 percent on its investment. The net present value of the machine is: A) $36,985. B) $10,207. C) $25,828. D) $22,566.
A pecuniary right is the right of an author to exploit a copyrighted work for economic gain
Indicate whether the statement is true or false