Robert is studying the impact of the pace of television commercials on viewers' recognition of brand names. Which of the following variables would be an INDEPENDENT variable for this study?

a. Television
b. The pace of the commercial
c. Gender of the viewer
d. Viewer recognition of brand names


b

Communication & Mass Media

You might also like to view...

________ is communication other than through written or spoken language that creates meaning for someone

a. Articulation b. Delivery c. Nonverbal communication d. Listening

Communication & Mass Media

It is impossible to like someone without being immediate with them

Indicate whether the statement is true or false

Communication & Mass Media

Tom has worked as a teacher for several years and has developed a template for introducing himself to librarians. He has developed a(n) _____

a. schema b. categorization c. interpersonal script d. prototype

Communication & Mass Media

Attacking the practices of other cultures or proclaiming the superiority of our own cultural traditions is a response to social diversity that is called ____________________

Fill in the blank(s) with correct word

Communication & Mass Media