Major appliance retail stores such as Sears sell appliances and also offer extended warranties and service what they sell. This is an example of ______.

a. intangible products
b. tangible products
c. mixed products
d. semitangible products


c. mixed products

Business

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When evaluating responses to an RFP, which consideration would be least useful as part of typical system evaluation criteria?

Business

Financial flexibility is assessed by evaluating

A) ?profitability. B) ?leverage. C) ?liquidity. D) ?efficiency

Business

Cultural sensitivity only applies to international communication

Indicate whether the statement is true or false.

Business

Monica Carey is a conscientious marketing manager. Sometimes it is unclear what decisions to make when she and her staff are faced with moral dilemmas

To help them handle such situations, Monica and other managers should create broad guidelines that everyone in the organization must follow. Which of the following terms best describes these guidelines? A) corporate value statements B) company mission statement C) company vision statement D) corporate marketing ethics policies E) company financial statement

Business