Major appliance retail stores such as Sears sell appliances and also offer extended warranties and service what they sell. This is an example of ______.
a. intangible products
b. tangible products
c. mixed products
d. semitangible products
c. mixed products
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When evaluating responses to an RFP, which consideration would be least useful as part of typical system evaluation criteria?
Financial flexibility is assessed by evaluating
A) ?profitability. B) ?leverage. C) ?liquidity. D) ?efficiency
Cultural sensitivity only applies to international communication
Indicate whether the statement is true or false.
Monica Carey is a conscientious marketing manager. Sometimes it is unclear what decisions to make when she and her staff are faced with moral dilemmas
To help them handle such situations, Monica and other managers should create broad guidelines that everyone in the organization must follow. Which of the following terms best describes these guidelines? A) corporate value statements B) company mission statement C) company vision statement D) corporate marketing ethics policies E) company financial statement