List the main considerations for the "fit" of a brand extension to the parent brand category
What will be an ideal response?
a. Transferability of the associations
b. Complementarity of the product
c. Similarity of the users
d. Transferability of the symbol
You might also like to view...
Discuss the special role that branding plays in service companies.
What will be an ideal response?
Staff employees are generally responsible for the attainment of the primary objectives of the organization
Indicate whether the statement is true or false.
The process of assigning parts of an application to a client or server is called application partitioning
Indicate whether the statement is true or false
A company's business strategy describes:
A) what the business does. B) how the business is affected by the overall economy. C) who the business sells to. D) how the business creates a competitive advantage.