What is working capital for 2019?
The financial statements of Carrier Office Furniture Company include the following items:
A) $206,000
B) $66,500
C) $37,500
D) $95,500
B) $66,500
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A marketer of exclusive products would be most likely to use ________ marketing
A) mass B) undifferentiated C) differentiated D) niche E) universal
An aroused need, drive, or desire is referred to as a(n):
A) buying motive B) undifferentiated motive C) compelling motive D) rational motive E) personal motive
Scenario 17.2 Use the following to answer the questions. The Presto Company manufactures several types of household appliances, including blenders, waffle makers, and home deep fryers. Presto sells its products to retail stores such as Kohl's, Macy's, and J.C.Penney's, through its own sales force. Marilyn Wilson is one of Presto's salespeople, and is responsible for stores headquartered in Region 1 of the United States. Marilyn has just come from a monthly meeting where she has been informed about the new stovetop grill that will be part of next season's lineup. Presto's marketing department has developed a promotional plan for the new grill and outlined that plan for the sales staff in the meeting. The promotional plan for the next 60 days will include television commercials that
demonstrate the new grill, in-store rebates, and a customer contest for the best grilled sandwich recipe. In addition, Marilyn and other members of the sales force will be given a free grill for their own home use so they can become more familiar with the product. Presto is also offering a free trip to New York City for their staff salesperson who has the highest dollar in sales to his or her stores. To encourage the retail stores to push this product, Presto will offer the retail store a $5 discount for each grill that the store purchases after the 60-day promotion is over. Refer to Scenario 17.2. Marilyn and the other sales force members are best described as a ____ sales force. A. technical B. missionary C. trade D. field E. pioneer
Luke and Maya form Northwest Air Express, a general partnership. The essential elements of this partnership do not include
a. a sharing of profits and losses. b. a joint ownership of the business. c. an equal right to management in the business. d. goodwill.