Personal selling is important for new unsought products, but it tends not to be important for regularly unsought products.
Answer the following statement true (T) or false (F)
False
Regularly unsought products are products like gravestones, life insurance, and nursing homes that stay unsought but not unbought forever. There may be a need, but potential customers aren't motivated to satisfy it. For this kind of product, personal selling is very important.
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A third person is a donee beneficiary if the promisee's primary purpose in contracting was to make a gift of the contracted performance to the third party.
Answer the following statement true (T) or false (F)
______ groups consist of groups in which one or a few members are different on the dimension of interest.
Fill in the blank(s) with the appropriate word(s).
Which of the following is a role of the marketing plan?
A. convincing skeptical investors that your plan has merit B. identifying the target market for the organization C. detailing the advertising plan D. All of these.
Philo files a petition in bankruptcy for relief through an individual's repayment plan. He is granted a discharge. Debts that will not be discharged include claims for A) all debts provided for by the plan
B) money owed for services rendered. C) allowed claims not provided for by the plan. D) credit-card debt.