Which of the following is the responsibility of an advertising agency's media planner?
A) recruiting new clients through different media outlets
B) deciding where, when, and how often an advertisement will appear
C) crafting interesting messages that convey a client's marketing objectives
D) analyzing research about consumers to develop sensible advertising objectives
E) serving as the primary liaison between the client and its publics
B
You might also like to view...
______ is assessing an organization’s social return on investment along with environmental impact.
A. Blended value B. Financial ratio C. Comparison indicators D. Environmental impact statement
Euclidean distance can be used to measure the distance between __________ in cluster analysis.
A. objects B. clusters C. observations D. ward
Employers must show that a scored test is job related and consistent with business necessity:
a. only if the test is having discriminatory effects b. any time that a test is used c. only if content validity cannot be established d. none of the above
Profit margin is net sales divided by net income.
Answer the following statement true (T) or false (F)