Describe dissonance theory and how it explains attitude change.?
What will be an ideal response?
ANSWER:
?According to dissonance theory, inconsistencies among attitudes or between attitudes and behavior cause an unpleasant physical state called dissonance. Think of dissonance as a state of unease much like being hungry or being anxious. It stems from the realization that we have behaved in a way that is contrary to our self-concept. Because dissonance makes us feel bad, we are motivated to stop this unpleasant feeling, which can lead to attitude and/or behavior change.
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