Highly customer-oriented salespeople do all of the following except
A. engage in behavior that will lead to long-term customer satisfaction.
B. avoid actions that sacrifice customer interest for the sake of short-term benefit to the company.
C. understand that the impact on a customer of a bad buying decision is usually greater than the impact on a salesperson of a lost deal.
D. strive to see things from their own company's perspective in order to boost sales.
E. recognize the social landscape under which large, complex sales are typically made.
Answer: D
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