What are three keys to success for project portfolio management? Which is most important?
What will be an ideal response?
The author indicates that the keys to successful project portfolio management are: flexible structure and freedom of communication; low-cost environmental scanning; and time-paced transition. Answers may vary on the importance ranking. Some may argue that unfettered experimentation is most important in achieving new project or product breakthroughs. Others may tout continuous environmental scanning as a vehicle for quickly adapting a firm's project portfolio and strategy to the changing market conditions. Finally, others may suggest that in both project portfolio management and comedy, timing is everything. Having a stable of projects that are time-phased to launch when others are nearing the end of their useful cycle and still others are bearing maximum fruit will assure a firm of continued success.
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________ is/are a priority area targeted by social media analytics
A) Reach and impressions B) Number of social media outlets C) Social media inputs D) Amount of print media pickup
According to the marketing and promotions process model, in which of the following stages does the company decide the product or service areas and particular markets where it wants to compete?
A. creation of a positioning strategy B. development of a marketing strategy and analysis C. development of the target marketing process D. allocation of advertising budget E. development of the marketing planning program
While listening for information, using an outlining process helps you capture main ideas and supporting subpoints in a logical way
Indicate whether the statement is true or false
Which of the following terms refers to the process of converting an exchange that is a not-for-profit organization and is owned by its members, to a stock ownership organization??
A. ?Privatization B. ?Diversification C. ?Demutualization D. ?Consolidation E. ?Flotation