Bond rating agencies:
A) assess the credit worthiness of the firm.
B) assess the possibility of default by a firm on the payment of its bonds.
C) include firm's such a Moody's and Fitch.
D) all of the statements above are true.
D
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The fundamental asset underlying brand equity is ________, the value of customer relationships that the brand creates
A) the customer mix B) customer equity C) the product experience D) service variability E) the service encounter
Improved effectiveness and efficiency of a product is considered a ____ performance measurement?
a. subjective b. financial c. quantitative d. qualitative
Service, price, qualifications, action and appreciation are referred to as the five needs of
every customer. Indicate whether the statement is true or false
The Securities and Exchange Commission (SEC) was created under the Securities Investor Protection Act (SIPA) of 1970
Indicate whether the statement is true or false