Which VALS category represents the largest percentage of the U.S. population?

A) achievers
B) belongers
C) emulators
D) integrateds


Answer: B

Communication & Mass Media

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In written U.S. English, which of the following is the fundamental organizational unit?

a. Paragraph b. Word c. Sentence d. Page

Communication & Mass Media

Explain how understanding our own use of each of the following can help us understand how

we communicate interpersonally with others: emblems, illustrators, affect displays, regulators, adaptors. What will be an ideal response?

Communication & Mass Media

Many facial expressions have their origins in noncommunicative behaviors

a. True b. False

Communication & Mass Media

A major task in speaking to a favorable audience is the creation of personal involvement, which the authors indicate should be done through:

A. Creating commitment and intellectual agreement. B. Touching on core values. C. Stressing common ground D. Being specific about how their lives are affected. E. None of these answers are correct.

Communication & Mass Media