A marketer analyzing whether members of the target audience like the product or service offered is analyzing the ________ element of the marketing mix
A) product
B) promotion
C) place
D) physical evidence
E) price
A
You might also like to view...
Financial statements are an important output of the accounting process
Indicate whether the statement is true or false
Under the cash-flow-based valuation approach, free cash flows can be used instead of dividends as the expected future payoffs to the investor in the numerator of the general valuation model because:
a. this approach focuses on earnings as a measure of the capital that a firm creates. b. over the life of the firm, the free cash flows into the firm and cash flows paid out of the firm in dividends to shareholders will be equivalent. c. over the life of the firm, the free cash flows out of the firm for investments and cash flows paid into the firm in dividends from these investments will be equivalent. d. this approach focuses on wealth distribution to shareholders.
Based on EEOC records, which of the following statements about discrimination in the workplace in 2016 is accurate?
a. Racial discrimination made up some 70 percent of total filings and complaints related to discrimination. b. A little over 20,000 inquiries or complaints about discrimination in the workplace were received. c. U.S. companies paid hundreds of million dollars in penalties and fines based on discrimination complaints and lawsuits. d. Most discrimination filings and inquiries were rejected by the EEOC.
A(n) ________ captures the extent to which goal congruence exists among partner firms' self-interests and the degree to which complementary resources and capabilities enable the partner firms to capitalize on marketplace opportunities
a. reseller partnership b. sustaining reseller partnerships c. alignment d. transforming channels