While the social consumer decision journey may differ from traditional response hierarchies, it is also similar in that it envisions going through stages in the purchase decision.
Answer the following statement true (T) or false (F)
True
While the social consumer decision journey may differ from traditional response hierarchies, it is also similar in that it envisions going through stages in the purchase decision. Like the traditional model, marketers need to take specific marketing actions to help the consumer along through the process.
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a. True b. False Indicate whether the statement is true or false